April 2011

• Editors Letter
• IIC - Benefits for our Members
• Mastering Business
• Top Tip
• Your Questions Answered
• Poem - What's your goals?
• Life Coaching 2.0
• IIC Member Benefit Spotlight: ICR
• A Day in the Life…
• Recommended Reading
• Share this Newsletter with a friend

Editors Letter

Dear Subscribers

What a great way to celebrate spring in the UK. New growth has brought us a flurry of new subscribers to our newsletters – welcome. It’s heartening to see all our efforts at the IIC bring in new members, is it the inspiring and educational coaching information that prompts so many of you to join us?

This month we’ve massed together a pool of informed speakers for our webinar series – do go and have a look at what we have lined up for YOU.

Every month when it comes time to submit copy to our very patient web master to format the newsletters and distribute them my heart is in my tummy as I am amazed at how fast technology has progressed. I am curious at how the coaching community deals with the social media platforms and if any of you have enlisted the skills of the ‘new’ style digital coach to support and promote your vision?

Mastering business in today’s world embraces technology, yet for some of us, me included the swiftness and intricacies of the internet are beyond me. However, I do embrace change and if it means I too have to become or employ the personnel with a digital skills base then I’m up for it, after all business is about the bottom line and ROI.

Congratulations go out to the Royal couple Prince William & Catherine Middleton for their wedding day Friday 29 April 2011 at Westminster Abbey.

As always enjoy the read and may I wish you all joyous and peaceful Easter Tidings.

Yours in Coaching,
PaTrisha-Anne Todd, LCSi, AFC
Newsletter Editor

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IIC - Benefits for our Members

Build a Booming Business

Get Known Fast

The Science of Getting Rich

Coaches in Business Offer of the Month

What other Members offers would you like the IIC to source? Let us know by emailing our department for Members Offers.

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Mastering Business

Building a business involves mastery in all aspects of marketing, promotion and selling, that includes top notch customer service. Anyone who says different has got it wrong and more than likely their bank balance will reflect this, after all success leaves clues.

Do What You Love And Love What You Do

I’ve learned during my business career that focusing on the fundamentals of building a coaching business is the foundational building block for long term success, which includes the fundamental formulation of a client base and the selling of coaching services and products, i.e. books, seminars, CD’s. These efforts will result in a profitable business. Simply put – sharing and telling the world about my coaching consultancy, and you telling and sharing with others about your commercial venture via networking and social media allows us to go after our bigger goals while assisting others achieve their goals. This is a win win situation all round and one that truly ignites true entrepreneur passion.

There Are Three Required Outcomes That Ensure The Mastering Of Business Success

The business needs to provide a solution to the client’s challenge.
The solution will of course demonstrate the niche of the coach providing the service. I for example work closely with coach entrepreneurs who seriously want to step up and change their lifestyle, who are totally action orientated. They are willing to learn, are coachable and prepared to share their stories with others. They are prepared to work smart, effectively, to measure results and change the goals posts if need be. Perhaps you feel the same way as I do?
That the results are more than sustainable, and that they are expandable. This ensures continued growth and uninterrupted income.

All three points as above make up the whole for mastering business including honing personal business skills for advancement.

Delivering the solution to your clients is in the real world how you will substantially increase your income. Within your business plan you would have researched exactly what you want to deliver as your coaching service, of course taking into account the reason why you are in business and your ultimate goals. That concept ties up perfectly with your coaching niche.

Coaching Niche

Your niche will represent your passion, the level of your ambition and desire to create a lifestyle of your choice and live it by design. The offering you put out will reflect who you are and the skills you offer ultimately filtering through into your business.

Reaching Your Highest Pinnacle Within Your Coaching Business

Whatever title you give yourself i.e. CEO, Master Coach, Business Owner, the end result is that the buck stops with you and it’s up to you to maintain your highest client service with your whole data base.

Good management of your business is also part of the mastery hierarchy and is instrumental in establishing and building your presence in both your community and of those further afield.

Business mastery will give you a privileged and prestigious lifestyle with a lifetime 100% satisfaction guarantee!

PaTrisha-Anne Todd, Email PaTrisha-Anne Todd
© 2011 PaTrisha-Anne Todd; All Rights Reserved

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Top Tip - Re-invest

The idea to ‘bootstrap’ you business might apply to many of us – this means beginning your business on a small budget, then to reinvest all income in your company for more growth!

It’s incredible how many new business owners forget to re-invest in their commercial venture, my top tip to you is to re-invest, re-invest and re-invest. It’s worth it.

Inspiration from PaTrisha-Anne Todd

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Your Questions Answered

Question - “Is it necessary for me to attend networking meetings to promote my business?”

Answer - Absolutely yes if you are planning to work locally. Being part of your local business community is an excellent resource to let people know that you are providing coaching services.

The added bonus of being an active member in a networking group is you have the ideal opportunity for having each of those members promote your business without you having to pay them anything.

Networking is a great business tool and I heartily recommend you investigate your local groups and consider joining one or two as part of your promotion campaign. Remember too that networking subscriptions are a tax deductible expense.

Have a question about coaching?

Let our experts at the IIC answer them for you

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Poem - What's your goals?

What's your goals? What's your dreams?
How you feel when you think of these?
Check your emotions are strong and true
To give you the drive to bring them through

Do you need help to focus, to plan
To bring it to life, in anyway that you can
Do you know of life coaching and the qualities it brings
To bring you new insights, new thoughts, that it can

Life Coach is there to listen to you
Without prejudice and judgement, to be there for you
Your past is your history that's brought you to now
Today is the gift of adventures to take now

You and your life coach agree to move you forward
Plan your sessions and diaries in ways towards it
Your life Coach and you have a partnership divine
Full or respect, trust and honesty all qualities are thyne
What you choose to discuss and take action are yours
As the responsibility of your future is solely all yours

Your coach will ask "what will goal bring you"?
Your reply is completely what it means to you
Why is the goal so important to you? Coach asks
Because it will happiness and balance to me that's all that I ask
Who does it affect, in your household and environment?
Solely just me, or really my family
Where will this take place and when this will happen?
It'll take place at my home and I'm ready to start now

With Body and mind ready to go, how will you make this change happen, I'm wanting to know
Step by step I'll action my tasks, planning my time is all that I ask
With each new step you draw nearer to your goals
You'll feel happier and brighter than ever before

Your goal is in sight and excitement a glow
Your now at the touch line and ready to bowl
You rejoice in your achievement, your coach is so proud
As you've achieved so much, time to shout loud

You partnership with your Life Coach has come to an end,
It's time to move forward as things must end.
You life Coach will be there if you need them again.
Thank you, farewell, I'll see you again.

Julie Dornan, Guest contributor
©2011 Julie Dornan; All Rights Reserved

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Life Coaching 2.0

How I grew my business and mastered the craft of coaching by upgrading my skills to Master Coaching.

One day I sat and asked myself, “How can I give more to the existing clients I serve and attract even more clients?”

I had attended a few business training sessions which gave me general knowledge, nothing specific. I knew that to increase my own skills base I really needed dedicated up-skills training and mentoring for success in order to expand my coaching business.

My criteria were:

Affordable – I wanted to invest money and stay sensible whilst doing so
Time sensitive – I didn’t want to spend months out of my current business as serving my existing clients was very important to me
Inclusive of one to one mentoring and on-going mentoring support
Included marketing and financial planning information
Created and delivered by a coaching expert that I could research their background and also give me some one-to-one time with them as well as coaching support from trained members of their team.

What did I find?
After some due diligent research I found a course that gave me all I was looking for and more than I could possibly imagine. The course took me from having a basic business into one that opened up new additional revenue streams and gave me a highly powerful model for success that I use daily in my life with any situation.

What did that mean to me?
The training empowered me to really get focused on my business and how I was to earn money as a Master Coaching business owner. The entire process of training and mentoring actually enabled me to seek and create opportunities that I would not have dreamed of beforehand.

Chris Stribblehill, LCSi, Assoc.,
©2011 Chris Stribblehill; All Rights Reserved

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IIC Member Benefit Spotlight: ICR

The International Coaching Register is for any individual who trades as a Coach, who help individuals and/or organisations for example, establish a work life balance, manage stress levels and build communication skills amongst many other specialist areas.

Everyone who has qualified as a Coach with a recognised Coach training company should now take the opportunity to register. This will dramatically cut down on any misrepresentation that goes on within the industry. Many people have websites and call themselves a Coach but have no actual qualifications. The register will stop these people and raise the profile of genuine Coaching and how it can transform people’s lives.

President of the IIC Gerard O’Donovan said “the register has been administered by the IIC for the benefit of the world of Coaching and Coaching clients. It is also a great way for Coaches to get business as members of the public can search for registered Coaches in their area. It brings Coaching transparency at last.”

As a Member of the IIC, Have you published your details on the International Coaching Register, at no charge?
To do so:

Login to the IIC Members Area, and then select the ICR Register Edits menu option on the left hand side of the screen.

Create your entry by selecting:
Insurance - enter your Professional Indemnity Insurance details here.

Training - enter the details of all the training courses you have completed here.

Workshops - enter the details of all the workshops you have attended here.

Accreditation - your IIC Accreditation details will automatically be included here. You also have the opportunity to enter the details of all the accreditations/credentials you have been awarded, as an independent verification of your Coach training and experience.

Business Details - select or enter all types of Coaching you include in your Coaching Business/Practice.

Organisation Membership Details - enter the details of all Business Organisations in which you hold a Membership -these could be other Coaching Bodies, Chamber of Commerce, or any type of organisation that is appropriate to your business.

Display - do not forget to DISPLAY your details.Selecting yes your details will be displayed on the International Coaching Register. For IIC Accredited Coaches, your details will also be displayed on the IICs Coaching Referral programme.
We look forward to seeing you on the International Coaching Register.

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A Day in the Life…

Tell us your stories and the stories of people whom you admire.

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Recommended Reading

Links to books available through amazon.com that were published by our members, as well as any other books which we find particularly helpful for coaching ideas and insights will be placed here. Cheers to reading!

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