Understanding The
Competition, August 2011
Future Features
September
2011 Marketing and
Promotion
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Inspirational Quotation
“‘You can either step forward into growth or
you step back into safety.’ Abraham Maslow 1 April 1908 – 8 June
1970. Maslow's hierarchy of needs. He stressed the importance
of focusing on the positive qualities in people, as opposed to
treating them as a 'bag of symptoms.”
Abraham Maslow
1 April 08 – 8 June
70.
Maslow's
hierarchy of needs. He stressed the importance of focusing on
the positive qualities in people, as opposed to treating them as a
'bag of symptoms
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Accredited Training Courses & Workshops
Full Coach Training
Diploma in Life & Business Coaching
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Diploma in Personal and Executive Coaching Executive Coaching Solutions Limited info@ecsl.eu
LCH Diploma in Life Coaching (The) Achievement Specialists
enquiries@ achievementspecialists .co.uk
Life & Executive Practitioner Coach Diploma (DipNMC) Noble Manhattan Coaching
info@ noble-manhattan.com
Life & Executive Practitioner Senior Diploma (SNMC) Noble Manhattan Coaching
info@ noble-manhattan.com
Life & Executive Master Coach (MNMC) Noble Manhattan Coaching
info@ noble-manhattan.com
Professional Certified Power Coach Program Coaching and Leadership Intl. Inc.
betska@ coachingandleadership .com
Further details on all these courses and workshops can be found
here
Short Course Training
Coaching Skills for Managers Reed Learing plc.
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Putting Ageing into Perspective Mowat Research Ltd Applied Accreditation
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info@ noble-manhattan.com
Further details on all these courses and workshops can be found at info@noble-manhattan.com
Life & Executive Coaching Institute
www.leci.ie,
www.aetna-intl.com
Further details on all these courses and workshops can be found
here
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Members Offers
Members can have their workshops and other services mentioned here.
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Coaches In Business Offer of the Month
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Sponsored Workshops
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Positive Daily Action
Taking the time to evaluate your daily goals and which
actions you’ll take is a natural process for any person who believes
in the power of positive daily action.
Working closely with a coach and fulfilling your personal
development are another two pointers I’d offer for
growth.
P.S. I would love to know how you operate your PDA, do write
to me at the IIC and share.
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Acronym
ONLS
O N L ine S ystem
Very relevant in today’s internet
business world, and for many coaches a great tool to sort and store
all the business outlines for your coaching website, the eZine, your
social networking sites, your video presentations, the pod casts
everything you need for your marketing
efforts.
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Please don't forget to promote the IIC to like-minded friends and clients by
forwarding them a copy.
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Editors Letter
Dear Subscribers
Understanding who your competition is, is the first point of
reference for any marketing plan. Particularly as I strongly believe
that once you know who else is in the market place you can fully
commit to supporting your brand by truly up-holding what you do and
how you do it. Let’s use the example of you as an Executive Coach
then that is exactly what you need to portray within all of your
marketing efforts. This is a true part of credibility to what niche
of coaching you offer and how best you can serve your clients.
Thankfully coaching accreditation supports coaches to show clients
the coaching code of loyalty to good ethics and standards. Read more
about ‘Understanding The Competition’ in our main article this
month.
School’s
out and August is a time for many to take time out with their
families, friends and for themselves, one of the core belief systems
of coaches is the concept of practicing self care, so with that in
mind I’ll take this opportunity to wish you all a well-appointed
summer break and see you back here in September.
Meanwhile for those of you keen to keep
up with your CPD I’d like to share news about the first
ever, World Business and Executive Coach Summit (WBECS). Watch the
video here;
http://www.coachingleadstosuccess.com/WBECS.html
You can
also visit the IIC Webinar future events web
page;
http://internationalinstituteofcoaching.org/events.php
for
past events go
to;
http://internationalinstituteofcoaching.org/events_past.php
How
would you like to support our coaching community and share with a
worldwide audience what you do? Here at the IIC we believe in
sharing our coaching skills both for personal growth and community
spirit, so we are looking for volunteer members to spread the word.
If you have a keen interest in accreditation, IT, policy, public
relations, and writing then we’d like to hear from you, we have
several strategic volunteer member openings across the globe to
partner with the IIC in its endeavours to assist coaches to become
professional accredited coaches and support their CPD growth with
country and international events, conferences and Coach Cast
opportunities. Contact
the IIC Once again enjoy the summer
break and for those down under, the
snow...
Yours in Coaching,
PaTrisha-Anne Todd, LCSi, AFC
Newsletter Editor
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IIC - Benefits for our Members
What other Members offers would you like the IIC to source? Let us know by emailing
our department for Members Offers.
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Understanding
The Competition
Knowing who else, which others are in the market place is
extremely beneficial to you, especially if you intend to make a
going concern of your business.
Furthermore, being aware of
the hidden details of the market place you propose to work in and
who your competitors are is subsequently essential. When you are
familiar with this piece of information it becomes an automatic
measurement to your overall coaching practice
success.
At this moment first steps
first, let’s take the time to discover who your target market is.
Read on to learn how you can define and understand the
competition.
You would have already
thought about your coaching niche, so you are in no doubt of the
area your clients will want to have coaching on – that’s the topic
of coaching!
Next, knowing your niche and
topic is the heart of your practice, in other words knowing who will
flock to your door because they are convinced you are an expert in
your field i.e. executive coaching, group coach facilitator,
relationship coaching, life coach trainer; there are so many
speciality areas available to attract different types of paying
client. Just a note here, I sincerely trust you have not made the
mistake as many novice coach trainees and new business owners make
of falsely thinking you can coach ‘everyone’ and spend unnecessary
time and energy on worrying about missing out on sales
opportunities, when in reality prospective clients actually turn
away from you as they are confused about your exact coaching service
and are apprehensive that you are not sufficiently qualified to
coach them on their particular problem anyway!
The Market
Place
Your chosen market place
demographic area houses your target audience and more than likely
your competitors too and according to your actions you’ll either
fail miserably or achieve success levels that can be
amazing.
By understanding your
strengths and those of your business you’ll rise above the
competition easily – it’s all a matter of positioning your coaching
practice correctly.
There
are 5 steps in planning and operating your business. Here’s what you
can do to get ahead of the competition:
Step 1 Have A Vision:
Right
now take time out to get clear on your business vision and
understand your overall goals. Once you can ‘see’ what you want and
expect for your coaching practice you’ll move forward and be able to
instigate the necessary legal procedures you need to take, such as
entity structuring, handling strategic planning, your goals outlines
and an analysis of your current client coaching
portfolio.
Step 2 Opening
Proposition:
This is
the time to go over your initial coaching proposition, what you
intend to offer your clients. Think about our niche, your topic and
your talents and skills.
Step 3 Market
Intelligence:
Regular
review your market place and the competitors you find there. Keep
abreast of what’s happening in respect of current trends and
economic statistics.
The
bottom line, there is no one route to commercial coaching success,
you have to invest in market research – your future depends upon
it.
Step 4
Implementation:
Implement what you’ve learned, this is the exciting
step because now you get to see progress by putting into place with
confidence all the right moves and can see that success is moving
towards you!
Step 5 Ongoing
Growth:
In this
step you’ll need to determine who else needs to be in your team to
meet your annual targets and adjust for each new financial
year.
PaTrisha-Anne Todd, LCSi, Author, Speaker,
Entrepreneur...
© 2011 PaTrisha-Anne Todd
All Rights Reserved
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Top Tip
Keep yourself surrounded by positive people and get your
personal development levels higher every single day. Personal growth
and empowerment takes time and consistent action. Just as you
learned in your coach training I encourage you to be both congruent
and serious in your daily actions as you get yourself educated in
the craft of personal development so you can make those forward
moving changes in your life and your coaching
enterprise.
Reading helps and we have a selection of
books on the IIC library web page, http://internationalinstituteofcoaching.org/library.phpPLUS if
you’d like your book reviewed please contact the news letter editor
at the IIC.
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Your Questions Answered
Question - “How can I attract Corporate
Clients to my coaching business? I’ve been practicing as a Corporate
Coach for about a year but with this global economy budgets are
being reduced and I cannot get new clients. What should I
do?
Answer
Corporate Clients are
hiring, it’s just that your mind-set is being bamboozled into
thinking they don’t want to hire you and fear has set in causing
procrastination.
What you need is a marketing
system that will show prospective clients how your coaching
techniques and strategies stand you out from the crowd and as a
result will benefit them and their employees when they hire you,
which supports your efforts to consistently fill your appointment
book with paying clients.
Here’s A Quick Fix
Formula
If you have a marketing plan
get it out review it then make adjustments by following the strategy
I’ve give you below.
Begin today by writing down
typically how you get new clients. Include how you get past the
‘dragon on the door’ and what you do next until you get the new
sale!
Get clear on your
price-point and know exactly what value you are giving to justify
the fee. When you know, be totally confident that you are worth the
outlay.
Tip the scales in your
favour by discovering the ‘sweet spot’ of your prospective client.
Build your relationship marketing skills.
When you have the above
written down deploy your favourite coaching model to drill down into
what needs to be changed and how you can do it. This will be your
route to the corporate market place which you can adjust as and when
necessary.
Learning how to present, ask
for the contract and close the deal are a natural component of your
coaching business.
Have a question about coaching?
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The Wonder Of
Communication
There are lots of articles
written on the importance of effective communication, how it can
enhance or disrupt relationships and ways to understand the role
perspective plays in it.
Coaching clients with strong
limiting beliefs can help them understand that these can affect
their perspective on the messages they receive and damage their
interaction with others. Through coaching they are able to become
more aware of how these can filter the communications they give and
receive, thus enabling them to work on ensuring that
misunderstandings are reduced.
One thing which works
extremely well to overcome the role of negative perspectives in
communication is to suggest they say to themselves ‘I wonder what
prompted that response?’
By being curious about what
has caused the response you got from your communication – whether it
is verbal or written – automatically detaches your personal
assessment of what you think the message means and gently focuses on
what the situation might be from the other person’s point of
view.
Being curious means there is
no judgement on the other person but a desire to ensure that your
message was clear and accurate. It gives you time to consider how
that person’s situation, and perspective, might have contributed to
the response that you received and gives you the opportunity to
continue to build a harmonious relationship.
Questions that might follow
on from this might be:
-
Could they be under
extreme time pressures?
-
Could they possibly be
experiencing challenges or stress in other areas of their
lives?
-
Are they reluctant to make
themselves vulnerable by being completely
open?
-
Are they fearful of the
response their communication might have?
-
How might this affect
them?
-
Have they understood my
message correctly?
-
Should I have given more
information to put it into a better
context?
Limiting beliefs, fear,
anxiety and stress can all contribute in distorting the messages you
are giving or receiving.
-
Firstly you need to
consider whether your message was delivered in the most effective
way – was your body language and tone of voice congruent with the
words you were saying.
-
If the response was not
what you expected, by considering some of the questions above you
are able to consider the range of possibilities which might be
driving that person’s response thus increasing mutual respect and
understanding.
-
By focusing on the other
person helps reduce the effect that your own personal perspective
has on filtering how their message was
received.
For example, in the
workplace communication plays a big part in building effective
working relationships. A good manager must never lose sight of how
much an individual’s private life can affect their performance at
work. If a response was abrupt or not constructive, by asking ‘I
wonder what prompted that?’ opens up a variety of other areas to
consider such as workplace challenges or stress, or the possibility
that issues occurring in other areas of the employee’s life may need
understanding and support.
We all receive communication
through a variety of positive or negative perspectives, depending on
the situation. When we do our best to suspend any negative
influences on how we receive messages we are much more likely to
communicate clearly.
How about spending the day
considering all the communications you receive from the other
person’s perspective.
Ask yourself, ‘I wonder,
what has prompted that response?’
Helen Jones,
Assoc,
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Online Communication to
Attract More Clients
The online revolution is here to stay! If you want to achieve
a successful and sustainable coaching practice, you need to embrace
internet technology or you will get left behind.
But, embracing internet
technology is more than just having a website and the occasional
flirt with social media.
The 80/20
Divide
It is commonly reported that
only 5% of coaches and consultants are earning 7 figure incomes
while 95% are broke!
I think that this is
probably an extreme generalisation, but I have no doubt that the
80/20 rule applies.
The difference is that the
20% who are excelling have set themselves apart from the rest. They
have risen out of obscurity and above their competitors into the
spotlight. They have used online communication to become ‘A Credible
Authority’. Therefore, they attract clients to them, instead of
having to chase them.
So how do you become a
credible authority?
-
You claim
it!
-
Through
writing
-
Through
speaking
Claim The Status of
Credible Authority
Quite simply, if you don’t
set yourself up as a credible authority, no-one else is going to.
The difference between those 20% doing really well and the 80%
struggling is that they have the confidence to get out there and
shout about what they do - and the 5% who are earning millions are
putting themselves out there in a massive way.
Writing
Online
Getting your work published
is a brilliant way of establishing yourself as a credible authority.
But the great news is that you don’t have to get published by a big
publishing house – although, if you can, even
better!
There are many ways of
getting noticed online through writing.
-
Write a free report and
offer it on your website
-
Get articles published in
online newsletters such as E-Zine
-
Write a good-quality,
regular blog
-
Write e-books and give
them away for free or sell them on your
website
-
Get your e-books published
via Kindle
Speaking
Online
A very popular way of
establishing your credibility is through running a webinar or
teleseminar. The added advantage of a webinar is that you can show
slides, your desktop screen or video and it’s free for your
listeners to join – however they are a little more complex to set up
and you have to pay more to host them.
Videos
Use of video is a must! You
can use videos to promote your programmes and you can communicate
through the use of video e-mail messages.
So – what are you waiting
for? Start today in taking action to establish yourself as a
credible authority in your field.
Tina Sibley,
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IIC Member Benefit Spotlight: ICR

The
International Coaching Register
is for any individual who trades as a Coach, who help individuals and/or organisations for example, establish a work life balance, manage stress levels and build communication skills amongst many other specialist areas.
Everyone who has qualified as a Coach with a recognised Coach training company should now take the opportunity to register. This will dramatically cut down on any misrepresentation that goes on within the industry. Many people have websites and call themselves a Coach but have no actual qualifications. The register will stop these people and raise the profile of genuine Coaching and how it can transform people’s lives. President of the IIC Gerard O’Donovan said “the register has been administered by the IIC for the benefit of the world of Coaching and Coaching clients. It is also a great way for Coaches to get business as members of the public can search for registered Coaches in their area. It brings Coaching transparency at last.”
As a Member of the IIC, Have you published your details on the International Coaching Register, at no charge?
To do so:
Login to the IIC Members Area, and then select the ICR Register Edits menu option on the left hand side of the screen.
Create your entry by selecting:
Insurance - enter your Professional Indemnity Insurance details here.
Training - enter the details of all the training courses you have completed here.
Workshops - enter the details of all the workshops you have attended here.
Accreditation - your IIC Accreditation details will automatically be included here. You also have the opportunity to enter the details of all the accreditations/credentials you have been awarded, as an independent verification of your Coach training and experience.
Business Details - select or enter all types of Coaching you include in your Coaching Business/Practice.
Organisation Membership Details - enter the details of all Business Organisations in which you hold a Membership -these could be other Coaching Bodies, Chamber of Commerce, or any type of organisation that is appropriate to your business.
Display - do not forget to DISPLAY your details.Selecting yes your details will be displayed on the International Coaching Register. For IIC Accredited Coaches, your details will also be displayed on the IICs Coaching Referral programme.
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A Day in the Life…
Tell us your stories and the stories of people whom you admire.

Books & CD Home Study Programmes Reviews
Would you like your book or study programme reviewed? Please contact PaTrisha-Anne to discuss how best the IIC can be of assistance.
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Recommended Reading
Links to books available through
amazon.com that were published by our members,
as well as any other books which we find particularly
helpful for coaching ideas and insights will be
placed here. Cheers to reading!

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Readers Feedback This is your industry related e-newsletter so have your say here.We would appreciate your feedback on this newsletter, and your contributions to future newsletters. Each month my team and I look forward to your feedback. Feedback is such a powerful and helpful tool, so we want to hear from you. We look forward to hearing you voice an opinion, starting a debate or just raising an issue with us. Send your submissions in the first instance to Newsletter Editor;
Email PaTrisha-Anne Todd.
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necessarily those of the Editor or of the IIC. The IIC assume no liability
for accuracy,errors or omissions in editorial or offer content. No advice
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create any warranty or liability. The IIC cannot accept any responsibility
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