November
2011
  
   
Future Features December 2011 The Business of Coaching  Inspirational Quotation "My dreams are worthless, my plans are dust, my goals are impossible. All are of no value unless they are followed by action. I will act now." The Greatest Salesman In The
World.’
- Og Mandino , Author Back to Top 
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Positive Daily Action Make an effort to take Extreme Self Care of not only yourself but of those who are important to you in your life. Put effort into being positive and giving care to others Back to Top 
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 Letter from the Editor Dear Subscribers
 “Pull the string, and it will follow wherever you wish. Push it, and it will go nowhere at all.” - Dwight D Eisenhower Autumn is here, school,
college and university students are back in full swing, so now is
the best time to lay the seeds for organising your campaign to build
your coaching business with the promise of a harvest in the
new-year. Marketing and promotion are two components required for
steady growth and a profitable enterprise. This edition features
marketing strategies to help you with your communication efforts to
the world to deliver a clear compelling message to broaden your
business scope and maximise your revenue.
Coaching is making its mark
as the self development and business tool of the 21st century, as a
corollary the IIC is solidly growing its membership across the globe
with our resources section increasing; to that end we are looking
for even more member volunteers to help us keep abreast of the
coaching intelligence, build and create ‘a force for good’ seeing
that we continue to expand the IIC across the world.
Looking forward the
December’s newsletter theme ‘Coaching In 2012’ includes a fresh
Social Media section the new way to market.
Exciting
news
The IIC are delighted to announce the ‘2012 Book
Project’. An inspiring, educational coaching book, members can be
proud to use as a promotion tool for their coaching practice. The
book will be a compilation of coaching and personal development
coaches sharing their knowledge and expertise in how to coach
confidently, professional and profitably, including a Directory of
World Wide Coaches and you can be one of them. Details of how you
can become a published author in 2012 appear in the December
newsletter, if you can't wait until then please e-mail me directly at
the IIC using the link at the foot of this newsletter and I'll be
happy to send you the information you need.
Yours in Coaching,
PaTrisha-Anne Todd, LCSi, AFC,
Newsletter Editor, Author
& Speaker
 IIC - Offers from Members
 Marketing and Promotion Marketing
and Promotion Marketing and promotion are a fundamental component of
being in business. Clients are the life and soul of any coaching
practice, without them there is no entity, as business owners we are
totally aware of that. Good strategic marketing directed towards the
target market (coaching niche) will bring in lucrative results.
Coaching
Niche
Before you start your
campaign it’s critical that you have your niche nailed. Once you are
clear on the principle style of your coaching you'll need to
shortest the market place to discover the trend that affect your
off-line coaching office, your on-line virtual port or both, keeping
in mind the WIIFM factor – what’s in it for me.
AIDA
A four step cognitive
process I've always found to be the most excellent formula to use to
create a chain of events to attract prospective clients, and
psychologically need to go through, the buying cycle, while selling
them.
On a side note: The
marketing formula AIDA is not the 1871 Aïda, opera in four acts by
Giuseppe Verdi to an Italian libretto by Antonio Ghislanzoni, based
on a scenario written by French Egyptologist Auguste Mariette.
The AIDA funnel
selling model was created in 1898 by Lewis, he believed that the
most successful salespeople followed a system of a four layer
process using the four cognitive phrases that prospects go through
when purchasing a new product.
A - Attention to catch
the attention of the client.
I – Interest to raise
client awareness by focusing on and demonstrating the advantages and
benefits, rather than the traditional route of focusing on
features.
D – Desire to convince
clients that they want and need the coaching service and that it
will satisfy their needs.
A – Action to lead
clients towards taking action to purchase.
Plan Your
Marketing Campaign
It’s vital that you go
through the process of developing a strategy to promote your
business. The following will help;
1. Define your USP unique
selling proposition of what niche coaching you offer your clients
and the programmes you can provide.
2. Carry out market research
to ensure you know what your core coaching client group is looking
for, more importantly where they are looking so you can ensure you
come up in their search results.
3. Get clear and be
exact when you promote specific problems you have the solution for.
4. Build up your primary
marketing message and use it across all of the marketing channels
you'll employ to find new clients.
5. Write effective copy that
typically informs prospective clients what they will receive when
they work with you as their coach.
6. Control you marketing
budget, adjust it with re-investment from your business if
appropriate.
7. Measure vigilantly your
output and results obtain. If need be adjust your strategies for
constant positive results.
8. Carefully choose a
balance of free and low price points to gain new clients.
9. Build trust and
credibility with your prospects and to retain clients.
10. Invest in the right
tools to ease your working load.
11. In time employ a team to
support your business venture.
12. Keep your CPD up to date
so you are totally aware of the new trends, books and conferences
you could attend as a coach.
Source – Coaches In Business series: Dr
PaTrisha-Anne Todd, LCSi, AFC
 Top Tip These
suggestions are especially geared toward helping you grow and become
a coach of influence and distinction.
Influence and distinction are about you allowing
your core belief system, passion and integrity capture your clients
thoughts for their benefit as well as your own.
Read personal development books regularly and
experiment with what the author suggests.
Tap into your strengths and share your skills
with others, make at least one person each day richer for having
crossed your path.
Expand your knowledge base
with CPD and pass on your knowledge to others.
Inspiration
from PaTrisha-Anne Ambassador For Success
Question
Q. “I'm finding it difficult to build
my coaching practice. I've got lots of contact and have tried
speaking for free, writing articles and even giving free coaching
sessions; I just can't convert the people I meet. What advice do you have for me please?”
Answer A. Thank you so much for sending in this question, it’s one that often comes up in our e-mail box. First off as professional coaches you know we won't offer any advice, instead we would ask you to take a scientific approach to your business and look at the systems you have in place for following up. It seems to us that you have
no problems in attracting contacts or delivering content, your
dilemma appears to be the follow up before the close.
Systems are a necessary part
of a business especially if you plan to make yours a financial
success.
Have a look at the systems
that you have in place. What have you got? Perhaps you have the
usual diary/schedule system to call a contact back, but what about
your script, are you certain about the focus of the conversation?
Knowing what you are going
to say including the call to action for your contact is as important
as your follow up.
Then what about when your
contact gets excited and they want to sign up with you for coaching
or purchase your programme, book, webinar. What system have you got
in place for that eventuality?
Being clear on what you are
offering (selling) to the public and your existing client data base
is all part of your business planning for marketing and promotion.
Take a step back look closely at your business and where necessary
implement revised or new business systems going forward. Check out
with your coach mentor what systems they have in place...
Another opportunity for you,
if you'd like to write and submit an article about your coaching
then do get in touch with our newsletter editor.
Have a question about coaching?
Let our experts at the IIC answer them for you
 Webinars an Online Option Watching
and listening online to a seminar or a sales presentation is a
welcome tool for many individuals in today’s ‘rush and no-time
society’. Plus of course the added bonus of minimal expense as
travel is not a requirement to attend a webinar, only a working
computer or mobile device with an internet connection.
Platforms like
YouTube share originally created video, it’s a straightforward way to connect, educate and inspire
people across the world.
The IIC are delighted to offer a monthly webinar
event with a presenter carefully chosen to deliver educational
information to help you in your own continual professional
development in coaching and personal and business development.
If learning more about the coaching profession
is something you'd like to do on a regular basis even get your
message out to the world with high impact webinars as part of your
business marketing and promotion campaigns tune in to our monthly
webinar events and also look out for our article resource centre where
you can read about how to plan, set up and deliver your own webinars
and so much more.
.jpg) This Month's Webinar:
Title: Creating a
Caring and Sharing Team
Speaker : Deb
Bixler,
a Leading Sales Educator
Date: 29th November
2011
Event
time: GMT/UTC 20:00 (8:00
p.m.)
In this webinar, you'll learn:
1. The process of becoming an awesome
recruiter
2. Recognizing Windows of Opportunities
3. Making an invitation
4. Dealing with concerns
5. Interviewing
6. Teaching consultants to create
income
Non-members for 14
Euros. To reserve your place, register here
.
Members for free,
so join today.
Watch the preview.
Attendees are eligible
for a CPD
(Certificate of
Professional Development).  10 Tips to Stay Positive 1.
Remember you are a valuable asset to your family, friends,
environment and community. To validate this, write down on a daily
basis all the actions you have taken that have contributed to
others. It is important to include even the smallest things such as cooking
a nutritious meal for others, responding to another’s enquiry, caring for animals, being vigilant
in recycling, nurturing a child, giving first class service to a client. This
list is endless. However, the act of giving not only
helps others but raises our own feeling of self-esteem and
wellbeing.
2. Reduce contact with individuals who have a
draining effect on your energy. Spend as much time with people that
inspire and motivate you as their positive attitude will increase
your own. We all know people who make us feel good so arrange a
meeting or pick up the telephone – you will feel more positive very
quickly.
3. Take time out to participate in an activity
you enjoy. This could be a sport or spending time engrossed in a
hobby. It is important to take time out to have fun and nurture your
interests as this relieves stress and enhances emotional balance.
4. Spend time in nature, perhaps go for a walk or
visit a lake or the sea. Allow all your senses to experience the
sights, sounds, smells and feelings around you. Notice how
everything exists without force or pressure and is in balance.
Perhaps sit for a while quietly clearing your mind and taking in
your surroundings. This is excellent for regaining perspective and
clarity of thinking.
5. If an outcome from an action is not what you
were hoping, you will without doubt have learnt from it. Practice
focusing on the lessons you have learned, valuing them as lessons
you wouldn't have experienced if you had not had the courage to take
that step. You are now more experienced and fully equipped to make
further empowering choices in the future.
6. Listen to some favourite music. If you would
like to reduce stress, play some relaxing music, if you would like
to feel more energised play some tunes which inspire and motivate
you.
7. Practice improved gratitude. Change your
perspective from what you haven’t got, to what you have already got.
Appreciate the people you mix with and the environment you are
living in. Notice how it is all supporting your journey and
acknowledge that at any moment the situation is completely
necessary.
8. Focus with intent on the current moment giving
complete attention to the task at hand. A vast amount of thought is
spent re-running past events or worrying about the future. By
focusing on the moment, any negative thoughts can be released, your
performance will be increased as you give your full attention to
what you are doing and you practice improving only what you can
control at that moment.
9. Honour your values and beliefs in everything
you do. Listen to what your inner feelings are telling you. If you
feel good doing what you are doing continue, if not what aspect is
causing unease?
10. Know that you are a unique, valuable person
and that you have immense gifts to give.
Helen Jones,
 IIC Member Benefit Spotlight: ICR 
The
International Coaching Register
is for any individual who trades as a Coach, who help individuals and/or organisations for example, establish a work life balance, manage stress levels and build communication skills amongst many other specialist areas.Everyone who has qualified as a Coach with a recognised Coach training company should now take the opportunity to register. This will dramatically cut down on any misrepresentation that goes on within the industry. Many people have websites and call themselves a Coach but have no actual qualifications. The register will stop these people and raise the profile of genuine Coaching and how it can transform people’s lives. President of the IIC Gerard O’Donovan said “the register has been administered by the IIC for the benefit of the world of Coaching and Coaching clients. It is also a great way for Coaches to get business as members of the public can search for registered Coaches in their area. It brings Coaching transparency at last.” As a Member of the IIC, Have you published your details on the International Coaching Register, at no charge? Login to the IIC Members Area, and then select the ICR Register Edits menu option on the left hand side of the screen.
We look forward to seeing you
on the International
Coaching Register .
© 2011, All Rights Reserved Back to Top  A Day in the Life… Tell us your stories and the stories of people whom you admire.
Books & CD Home Study Programmes Reviews Would you like your book or study programme reviewed? Please contact PaTrisha-Anne to discuss how best the IIC can be of assistance.
Recommended Reading Links to books available through
amazon.com that were published by our members,
as well as any other books which we find particularly
helpful for coaching ideas and insights will be
placed here. Cheers to reading!
Share this Newsletter with a friend Copy the following link and send it to a friend to allow them to receive their own copy of this Newsletter.
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Newsletter Team
Editor - Dr PaTrisha-Anne Todd, LCSi, AFC;
Newsletter Team - Helen Jones, Assoc
Newsletter Team - Jean Capangpangan, Assoc
Editor - Dr PaTrisha-Anne Todd, LCSi, AFC;
Newsletter Team - Helen Jones, Assoc
Newsletter Team - Jean Capangpangan, Assoc
Newsletter
Contributor - Heather Bond, Assoc
Invitation - join our team and spread the word of professional Coaching!
Email PaTrisha-Anne Todd
Readers Feedback
Invitation - join our team and spread the word of professional Coaching!
Email PaTrisha-Anne Todd
Readers Feedback
Have you got
something on your mind that you know our readers would love to have an
insight into, use this place to share with the coaching community. Send us your stories and articles for possible inclusion within the newsletters circulated worldwide.
Each month my team and I look forward to your feedback.
Feedback is such a powerful and helpful tool, so we want to hear from you.
We look forward to hearing you voice an opinion, starting a debate or just raising an issue with us.
Send your submissions in the first instance to Newsletter Editor; Email PaTrisha-Anne Todd.
Copyright
Articles and illustrations remain the copyright © of the originator; reproduction in any form is prohibited without their written permission. All other material is copyright © of the IIC 1999-2011. All Rights Reserved.
Disclaimer
The opinions and the views expressed in the IIC's newsletter are those of the individual authors or contributors and are not necessarily those of the Editor or of the IIC. The IIC assume no liability for accuracy,errors or omissions in editorial or offer content. No advice or information given by contributors, the IIC or any other party shall create any warranty or liability. The IIC cannot accept any responsibility for any loss or damage that may arise as a result of any errors, omissions or inaccuracies in this newsletter.
Each month my team and I look forward to your feedback.
Feedback is such a powerful and helpful tool, so we want to hear from you.
We look forward to hearing you voice an opinion, starting a debate or just raising an issue with us.
Send your submissions in the first instance to Newsletter Editor; Email PaTrisha-Anne Todd.
Copyright
Articles and illustrations remain the copyright © of the originator; reproduction in any form is prohibited without their written permission. All other material is copyright © of the IIC 1999-2011. All Rights Reserved.
Disclaimer
The opinions and the views expressed in the IIC's newsletter are those of the individual authors or contributors and are not necessarily those of the Editor or of the IIC. The IIC assume no liability for accuracy,errors or omissions in editorial or offer content. No advice or information given by contributors, the IIC or any other party shall create any warranty or liability. The IIC cannot accept any responsibility for any loss or damage that may arise as a result of any errors, omissions or inaccuracies in this newsletter.
International Institute of Coaching, Ltd.
Apartado 84, 9370-999 Calheta, Madeira, Portugal
www.internationalinstituteofcoaching.org, e-mail PaTrisha-Anne Todd
Apartado 84, 9370-999 Calheta, Madeira, Portugal
www.internationalinstituteofcoaching.org, e-mail PaTrisha-Anne Todd