The
European Coaching Institute
Keeping you informed with each other
December 2004
ECI
Coaching Top Tip
Definition of Coaching

You can have anything you want in life IF you find a way to help enough other people get what they want.

Zig Ziglar
If you're cut off from your heart while at a crossroads in your life, the choices you make will be unnatural. Deep inside you know what is right, and the trick is to listen to that voice. Listening takes time, attention, and silence.

When at a crossroads you can do one of two things: think or listen.

Thinking is doubting and usually takes you further away from your inner knowledge whereas listening brings you toward it."

Tjin Toubers article about enlightenment appeared in ODE magazine.
Everything I need to know, I learned from Noah's Ark.

1. Don't miss the boat.

2. Remember that we are all in the same boat.

3. Plan ahead. It wasn't raining when Noah built the Ark.

4. Stay fit. When you're 60 years old, someone may ask you to do something really big.

5. Don't listen to critics; just get on with the job that needs to be done.

6. Build your future on high ground.

7. For safety's sake travel in pairs.

8. Speed isn't always an advantage. The snails were on board with the cheetahs.

9. When you're stressed, float awhile.

10. Remember, the Ark was built by amateurs; the Titanic by professionals.

11. The whole world can change in only 40 days.

12. No matter the storm, when you are with God, there's always a rainbow waiting.
This issue affects men and women!

The Breast Cancer site is having trouble getting enough people to click on it daily to meet their quota of donating at least one free mammogram a day to an underprivileged woman.

It takes less than a minute to go to their site and click on "Fund a Free Mammogram" for free (pink window in the middle). This doesn't cost you a thing. Their corporate sponsors/advertisers use the number of daily visits to donate mammogram in exchange for advertising.

Here's the web site! Pass it along to everyone you know.

www.thebreast
cancersite.com
A man is not old until his regrets take the place of dreams.

Yiddish Proverb
Positive daily actions

We all have goals. Some are written, some are vague, some are almost dream-like, but we all have things we long for. The rub is in making them happen.

Almost everyone talks about distractions, lack of time, interruptions and daily frustrations.

The winners in life have exactly the same amount of time. They have the same resources everyone else has. They work hard (like everyone else) and yet there is a huge difference in their RESULTS. In the end, winners come out on top because they have a SYSTEM for choosing their top priorities and sticking to them.

Here are a couple of practical suggestions, starting with the most fundamental one: Decide and be clear about what it is you really want in life.

REVIEW your goals frequently. TALK about your goals. Each EVENING, plan the following day. Each MORNING, confirm your daily targets.

For most of us, the key to daily action is a SYSTEM that keeps us focused and brings us back to our most important goals.
Client feedback

My boss is delighted with the progress I am making after seeing you. I went along to a networking evening, and although I was terrified, I won Best Speaker of the evening and, as you said, it did wonders for my self esteem. There is no going back now. Thanks again for everything.

Miss D Marketing Manager, Kent Newly promoted and trying to fit into her new role .
Readers Feedback

What an interesting read. I was so impressed that I signed up as a subscriber so I get all future newsletters.

Thanks again
Mike



This issue looks great - as always.

Louise
What the media is saying

Have you heard something we haven't mentioned? Tell us and we'll tell colleagues through the newsletter.

Alternatively, maybe it was YOU who featured in the news? Share your success story with us at:
newsletter@european
coachinginstitute.net



Under the Pensions Bill (expected to come in this November) company directors may be held liable for any shortfall in their occupational pension scheme in the event that the business becomes insolvent. If it can be proved that directors have deliberately tried to evade their responsibilities, they may have to make up any shortfall themselves (or go to prison).


The global economy
Confidence remains high...but McKinsey's latest global business confidence survey suggests that in general 'executives in most parts of the world are confident about the short-term future.' Mature markets such as Europe and the USA remain relatively buoyant while businesspeople in China and India are the most confident of all. There has been something of a reduction in business confidence in other emerging markets.

Firms buy consultancy in two conditions. When confidence is high they buy to exploit opportunities. When confidence is low they buy to help them to survive. You should, regardless of the economic conditions, be constantly reviewing your no cost marketing approaches and thinking, "Is what I am currently offering right for today's confidence climate?" www.centreforconsult
ingexcellence.com



The British Journal of Health Psychology reveals when students were asked how much they intended to exercise in the coming week, they were more likely to indicate a strong intention if they were first asked about how much they would regret it if they didn't exercise. If they were asked about their intention first, and then how much they'd regret it, they expressed a lesser intention. In other words, at least on the level of intention, it works better to consider first how guilty you'll feel if you don't do something, and then decide what you can do to make sure you don't actually experience that guilt.

Royal Mail has announced that, as from this month, any post that cannot be delivered will be destroyed if it does not have a return address printed somewhere on the envelope (what they call an ERA or External Return Address). Until now Royal Mail has sent all undeliverable mail to a centre where it was opened to attempt to determine who sent it, and then returned to them. Unsurprisingly given the drive for profits at Royal Mail, this service has now been dropped.
If your undelivered mail is destroyed you will never know and may assume the customer or prospect is still "live". You will therefore risk wasting more money on further mailings to this person. It is therefore now vital that you print a return address (ERA) on your envelopes.

According to Royal Mail the best place to put your ERA is on the back of your mail, in the middle at the top and no bigger than 70mm x 30mm.

For more information visit the Royal Mail website www.royalmail.com
Offers

www.skype.com skype is free internet telephony that allows people to 'telephone' each other from their PC. What is needed - a good headset or a good microphone and speakers.

This allows both one-to-one calls and conference calls of up-to 5 people at a time.

skype also has the facility to allow you to call anyone anywhere in the world at local rates.

what do you do: access www.skype.com download the software install it on your PC plug in your headset or your microphone and speakers you can also plug in a web-cam or digital camera to actually see the person once the software is installed you need to create your own profile - mine is found under 'nyasap'. logging onto the software on a regular basis allows you to: build your own network of contacts - you can search cross the whole database ring anyone who is on the line at the same time as you are. you don't need to have broadband, ADSL, ISDN, or any permanent connection, but it is only free when you do have. If you use this service through a dial-up line you will still be paying for the dial-up call, but not for the actual phone call (as this maybe international).

www.18866.com you need to register with them in advance of using the service with a BT line connection, you dial 18866 immediately before you phone number (no gaps in between): the national calls to UK landlines are FREE the national calls to UK mobiles are currently at 2p per minute (Saturday and Sunday) calls to other countries are incredibly well priced (i.e. New Zealand landlines = 2p/minute and mobiles are 15p/minute - Australia = 1p/minute to landlines and 15p/minute to mobiles).

www.telediscount.co.uk using this service you dial a specified number (as found on the web-site) to get your landline calls and your mobile calls incredibly cheaply (i.e. Australia - landlines = 2p/minute and mobiles 13p/minute. New Zealand = landlines 1p/minute off peak - 3.95p/minute at peak and mobiles 15p/minute). (No local rates for England, but there are for Scotland, Wales, N.Ireland, Eire).

I have just been notified that in some cases this final one may be cheaper than 18866 for some countries: www.1899.com

If you know of any other facilities that are as good or better, please let me know and we'll publish them as well.

barbara.dalpra@
nyasa.co.uk
Personality Profile
The Perfectionist


Can be obsessive, skilful, patient and relishes sorting things out i.e. sock draws. Impeccable homemakers, devoted workers, they have trouble delegating and are devastated by mistakes.

They feel the need to be ever vigilant to be sure that nothing spins out of control. Consequently, they are always in a state of anxiety because life cannot be controlled. A relationship or partner tends to be viewed as a project by the perfectionist.

How to identify a perfectionist;
  • They do what they do impeccably to the best of their ability
  • They have trouble committing to a relationship
  • They are very hard on themselves and others
  • They get depressed easily
  • They wear themselves out finding solutions for everything.
Extracts from 9 types of lovers, Daphne L Kingma
Are You Really "The Obvious Expert"?

In a new book The Obvious Expert by Elsom and Mark Eldridge I find myself listed in the "top 30" on the cover. With Jay Conrad Levison (Guerrilla Marketing), C.J.Hayden and the great Dottie Walters for company I am indeed honoured.

It's good to be unique When Elsom and Mark Eldridge began to scour the world for the top authorities on having clients beat a path to your door, they only found one Englishman. In fact they only found one European - and you know who that was. If you are half the consultant that I think you are, you should be seething at that thought. You should be thinking, "I'm as good as him any day. So why him and not me?" Don't just think it. Do something about it. Send me proof that you are smart enough to have the world of consultancy at your feet and I will print the best tips and ideas with full acknowledgement in future newsletters and in the new book that is planned for the new year. If it sells half as well as High Income Consulting or some of my other books - and it should, I'm planning the best book yet - your name and your ideas will be in tens of thousands of hands and people will still be heeding your advice twelve years or more hence. So write your best ideas for having delighted clients, glad to beat a path to your door again and again to me consultantscons
ultant@hotmail.com
Great questions to ask

Bring to mind a client of yours along with his/her issues and goals.

1. What are some of the truths that might expedite his/her process and happiness? (We do not mean that you should know these truths, but which truths. If you or the client could know them, would facilitating the process making it more effective and satisfying to you both? Consider possible «truths» concerning the following:

a. About the client. b. About the client's abilities and assets. c. About the client's issues or goals d. About his/her beliefs or thought forms. e. About his/her limiting perceptions. f. About alternative solutions. g. About his/her motives or sources of energy. h. Concerning your perception of what is happening.

2. In your perception, what is the difference between helping others find solutions or achieve goals and enjoying discovering and sharing the truth?

3. How could you explain to your client the importance of enjoying and giving importance to the truth and how that will facilitate his / her ability to create happiness and achieve goals. Write a few of those explanations here? 4. What might be some of the client's obstacles to understanding and accepting the truths that might surface during your cooperation?

5. What are some of your own obstacles to enjoying and sharing the truths that you discover concerning:

A. The client?
B. Yourself?

6. Write here some questions that you could ask your client in order to guide him/her to truths that will help:

a. To understand him/her self more deeply.
b. To become free from obstacles.
c. To move effectively towards goals.
d. To be happier.

7. Write here some of the 'your truths' that might help your client if you shared them with him/her.

More such questionnaires can be viewed at:

www.HolisticHarmony
.com /coachquestions
/index.asp
Acronym

Perfect
Organisation
Saves
Hiccups
Thought for the month

Whether in remote places or densely populated cities, we work and struggle for the same fundamental purpose.

While doing so, we fail to realise that it is important to follow the correct method in achieving our goal - for the method is all-important.

We've said it before and we'll say it again...

INVEST IN YOURSELF

This means investing in professional skills, as well as your Personal development. Invest more in yourself than in your career. This means reading! It means attending the best seminars, and talking with the best people.

Invest in yourself because the most skilled, the most attractive and the most competent people are NEVER unemployed.


Jim Rohn

Index of Items
Editor's Comment:
Dawn Campbell
In 2005 Create Solutions instead of Resolutions

We tend to assume that life will give us another chance tomorrow at whatever came up yesterday and today. But if we really pay attention, we see that no single day is like another. Every morning brings a hidden blessing that serves only for that day and cannot be saved or used again. If we don't use today's gift, it will be lost.

Paulo Coelho

Prior Preparation Prevents Poor Performance are the 5 P's that fundamentally underpin successful goal setting. However, they are characteristically lacking when most of us reveal our New Year Resolutions.

Peak Performers, who are naturally 'doers', don't talk about New Year Resolutions, they plan New Year Solutions and consistently achieve their goals. Not because they expect to achieve their goals, (though that does play an important role in their success (enhanced through visualisation) but because Peak Performers adopt and embrace the essential principles behind the 5 P's.

For some people, this time of year is an opportunity to reminisce over previous years resolutions and wonder in amazement why their dreams remain unfulfilled. For the minority though, it's a time of excitement, a time to re-evaluate, plan and a time to rejoice over what's already been accomplished.

As you reflect on the forthcoming annual ritual of declaring New Year Resolutions, ask yourself:
  • what actions or changes are you going to make to ensure your experiences are different and that history doesn't repeat itself?
  • What characteristic or habit do you want to alter that would improve your life be it your finances or career; your emotional or physical health; or maybe your communication and relationships?
Remember, you will only achieve goals you set yourself. This is because a change imposed is a change opposed - ignore all goals that begin with 'I should' - they belong to someone else, not you.

Also, the skill of goal setting doesn't just apply to us as adults; lead by example and give the gift of goal setting to those around you including your children.

Goal-setting starts with exploring mental attitudes, 'value and belief' systems as well as enthusiasm, commitment and motivation towards achievement. It's more important to concentrate on what you want to:
  • BE
  • HAVE
  • DO
Then justify your goals - why is it important? i.e.
  • Will it make you a happier, healthier, better person?
  • Will this goal improve your career, or enhance your relationships?
  • Is it morally right to all concerned to achieve this goal?
By clarifying your personal values, your goals become naturally motivating.

Next, categorise your goals into short, medium and long term. Prioritise your goals in order of importance on a scale of 1 - 10. At the same time check if any goals clash and if your actions are likely to take you closer or further away from your main goal.

Then put a deadline against each goal. Now list what actions you are doing that you shouldn't be doing and what you should be doing that you are currently not doing to achieve your goals.

Finally, it is your responsibility to review and evaluate your goals on an ongoing basis. As you achieve them, keep the momentum going and replace them with new goals. But do write them down every time. Peak Performers write them up on dozens of postcards for easy access and regular visualisation exercises. The reading of goals starting first thing in the morning and finishing last thing at night is nurturing your brain and essential to success. We feed our bodies, why not our minds?

Action without clarity of purpose is useless. Therefore, purpose, desired outcomes, commitment and actions must all be defined.

If a goal isn't specific, you can't measure it. If you don't think it's achievable or realistic in the timeframe then it's not a SMARTER goal. The answer must be 'yes' to each of the criteria laid down to ensure success.

It's also important to acknowledge that major changes may need to be broken down into a series of smaller changes. For example if your goal is to secure a particular promotion or a new house, you may be required to fulfil a sequence of events and activities before you are able to achieve the end result.

If you agree with the importance of goal setting in every day life and want to live the life you deserve, plan your goals for 2005 and beyond NOW. Don't waste another day.

In conclusion, in goal achievement there is no success or failure. There is only a result. Success or failure is simply a label that only YOU can attach to the end result achieved. The key is to learn from an experience. After all, the definition of insanity is defined by someone doing the same thing over and over while expecting a different outcome.

Dawn Campbell
Head of Newsletters


Send your questions, quotes, case studies, articles, tips, feedback and queries, acronym's etc to:
newsletter@europeancoachinginstitute.net
2 coach or not 2 coach

Too many well-trained coaches are not fully utilising their talents. Coaches who would like to be coaching ten paying clients usually have only two or three and a few non-paying 'case studies'. Senior coaches who would love twenty-five to thirty paying clients mostly have ten to fifteen clients who are not even paying their full rate!

Is this because coaches have forgotten the four basic areas that form the foundation of every practice?

1) Sharing
The best way to attract more clients is to share your business effectively. That means telling everybody about how wonderful your Business is and the wonderful things that your Business is doing for others.

We forget that our Coaching Practice is a Business. Like all businesses it needs sales. Generally people don't want to be sold to and most Coaches don't want to be salespeople.

Here in lies the greatest challenge for most Coaches.

To most people an invitation to be coached immediately feels like you are trying to sign them up; it seems too pushy, too forward. The key phrase to remember is 'Sharing Not Selling' - share your business, share your ideals, share your results and share the benefits of Coaching.

People buy people first - so the saying goes. We are in a people business so it is vital that people get to know and like / trust us before they will even consider doing business with us. Take your time, make good use of your communication and negotiation skills (eye contact, visual, kinaesthetic, auditory, body language and personal space) and try to get to know them. It is imperative that people see the Coach as someone who WILL help them achieve their desired goal.

2) Communication
Most coaches are unable to successfully communicate the benefits of professional coaching. We seem to be able to communicate the features and processes of coaching adequately, we may even generate an interest in the results of our work. Unfortunately, all too often, the people with whom we have been conversing walk away thinking that 'it's for someone else'.

We take for granted that top performing sports people have Coaches to help them succeed by improving performance and unlocking their full potential - so why don't we all have Coaches to improve our quality of life? - Communication.

I sincerely believe that everyone would benefit from working with a coach and I voice my opinion at every opportunity. As Coaches we have been trained to be professional communicators, specialists in understanding the different ways in which people communicate, to help us elicit the most empowering response for our clients. However we forget all of this when it comes to talking about our business.

3) Perception
When I describe this concept to my clients I tell them that what we are talking about is other people's understanding of our communication. It doesn't matter what we think we have said or how wonderful we think our description of what we do is, if the person that we have spoken with has a blurred view of our profession we have probably just lost a potential client.

The most important thing to remember is that in order to market ourselves effectively the people that we are trying to reach must understand our message.

How do you know that your prospect has a positive perception of what you have been trying to communicate? - Ask them! Don't forget that communication is two-way, never be afraid to ask questions of the person that you are talking with. Look for signs that show whether they agree with what you are saying.

4) Sharing some more
In short get out there and communicate your message in a way that your target market will easily understand - make sure that they know what you are all about - share your triumphs - share your motivation - tell people the kind of clients that you are looking for - ask them if they know of anybody who may benefit from working with you - share and ask other people to share your business.

Most people that you meet will be unable to see themselves as someone who 'needs' a Coach - even now it is viewed by many as a weakness to need help to get what you want. Successful Coaches find a way to take the pressure off so that people feel free to say yes to working with them.

martin@activ8life.com www.activ8life.com

© 2004 Martin Mitchell
Aim High

How many times in our day to day lives do we find ourselves making negative comments about our abilities? Listen to yourself over the next few days and notice if you include them in your conversation. Phrases like - "I couldn't possibly do that", or "that isn't realistic" are commonplace when people are considering new ventures, new careers, new hobbies or a change in their routine.

What we do not realise is that the only person stopping us from achieving anything, is ourselves. We are all born the same, we are all human beings, it is our attitude and determination that separate us.

I recently attended a local "Women in Business" dinner at which the key speaker was explaining how she had excelled as a business woman, and how her company had grown from strength to strength. Liz Jackson, of Great Guns Marketing, started the business from her own home, and by sheer focus and self belief the company now turns over £1million per year and now operates nationwide.

Liz puts her success down to her strong sense of self belief, the fact that she aims high and has set out to achieve more than most people ever hope for. Liz has a total belief in her abilities, faces her fears head on, works through her comfort zone and as a consequence, is extremely successful. Liz won the "Women Mean Business" Award, recognising the growing importance of independent businesswomen to both the economy and the community.

Liz is also blind. She is one of the most inspirational and motivated people I have ever had the pleasure to meet.

We can learn from so many of our leaders and heroes about dedication and the will to succeed. All of them have put their aims high from an early age. Johnny Wilkinson had one goal from an early age and that was to be the best rugby player in the world. Mental focus plays such a large part in our success. Lance Armstrong has recently achieved a sixth Tour de France win despite battling with cancer some years ago. Sir Steve Redgrave won five Olympic titles, while coming to terms with diabetes and colitis.

What can we learn from these people? That we all have the ability to achieve our goals, be they large or small, if we believe in ourselves and aim as high as we can, while pushing through our fears and apprehension.

Top tips for high achievement:
  • Acknowledge your fears and then address them head on
  • Knowledge is power. Read inspirational books by people you admire.
  • Have a role model. A sports person, business person or someone you have met. Aspire to them.
  • WRITE DOWN YOUR GOALS and Timescales.
  • Use positive affirmations. Tell yourself you are great at what you want to achieve.
  • Write down your achievements so far, and your unique selling points. Lastly???
  • AIM HIGH!

© 2004 Rosie Wyatt
The only factor you have complete control over is your efforts!

3 out of 4 websites are a waste of money. This equates to 75% waste.

Following some research into 327 business websites in the UK, we investigated each one on a number of criteria including: functionality, aesthetics, usefulness to target audience, promotability, ease of use. Our findings were astonishing.

All of these business owners had originally acquired a website for a purpose, here are some of those reasons: "Gain more customers", "Build awareness", "Act as a backup to my brochure", "Sell my stuff", "My friend suggested I had one", "Business Link were giving them away for free", "To have a newsletter".

Most of these people knew that their website wasn't working but they couldn't figure out why. We could.

87.2% of all web sites evaluated were not being marketed correctly This means if a potential visitor doesn't know the web site address of the site it is virtually invisible. The most common problems were not technical errors, poor page design or spelling mistakes, but the lack of fundamental elements, crucial to the effectiveness of any marketing activity that a business undertakes.

The visibility of a web site is the biggest factor affecting its usefulness as a marketing tool for your business. A large proportion of the sites we evaluated had incorrect or worse still, no META tags. META tags allow potential visitors to find you through search engines, using keywords. If they are wrong they won't work - meaning your web site will be virtually invisible.

In fact, the three most common errors we found related directly to the marketing aspects of a web site. From poorly targeted content, to sites unable to finish the sale. If any one marketing element is wrong, your web site will fail.

96.3% suffered from poor content. Most of the sites we evaluated are aimed at creating more business or selling a product or service The problem is that the content on many of these sites wasn't marketing copy. Take a good look at the words on your site. Would it persuade you to buy?

Over the last few years, the tools available for creating stunning visual content have improved. The problem is that implementing spinning, flashy and noisy websites is more lucrative for web developers than sitting down and focussing on creating a compelling route to the solution. As a result, the number of websites with inappropriate and wasteful content has increased. These distractions seriously decrease the selling power of a website.

Copy writing is a skill that cannot be underestimated If the message isn't targeted at your potential customers they aren't going to read it. Advertising copy in particular is governed by a few rules, such as sell the benefits not the features and use the words "you" and "your" not "me", "us", "we" or "our". We'll come to this later.

47.4% of the websites were aimed at a general audience but contained jargon words that only experts would understand.

72.4% of the websites failed to mention benefits of products/ services to the customer.

A common error was a lack of purpose for a web site. Many companies seem to have produced a web site simply because their competitors had one. Although the online brochure is dying out, many businesses still fail to identify what they want from their website and inevitably their website fails to make any difference to their profit or turnover.

Lack of visitor interaction was also a major stumbling block. People visiting these sites have no way of communicating or getting a reaction. The word "interactivity" has too often been used to describe exactly the opposite. Interactivity doesn't mean spinning logos. Interactivity doesn't mean the inclusion of annoying virtual shop assistants. Interactivity is about finding a visitor's need and meeting it by allowing them to enter into a relationship with you through your website. They want to put information in and get good information back.

Of the web sites that did have a goal, their chances of reaching it were nearly impossible. Sites that encouraged people to call made it hard to find the telephone number and companies that wanted to sell a product had no on-line ordering capabilities or failed to mention the price.

If you don't have an objective for your web site, it will cost you money!

debs@debbiejenkins.com
www.debbiejenkins.com/coaches

© 2004 Debbie Jenkins
Have You Tried Backcasting?

You've heard of forecasting, but have you ever tried planning by using backcasting? This is a technique employed by futurists. As the name implies, you start with the outcome and work your way backward. Let's say I want my next book to be a best seller. If I start from today's position (I'm sending it to agents), best-seller status seems very far away and the distance between here and there is daunting.

Now let's try the other way: pretending the book already is a best-seller. What step might have happened just before? Well, maybe Oprah mentioned it on her show; or maybe it became the selection of the Book of the Month Club; or maybe reading groups all over the country selected it.

Once I've generated as many 'next to last' steps as I can, I would work backward from each of those. For example, how did Oprah hear about the book? Maybe I found one of those 'six degrees of separation' links between me and her and had this person send her the book with a note. Or maybe I found a listing of 500 reading groups and sent each of them a letter or even a free copy of the book.

You keep working your way backward until you get to where you are today. Then you pick the steps that seem most promising and start working forward. Anytime these steps don't work out, you already have alternatives.

ACTION: Is there a goal you have that seems too daunting from where you stand today? Try backcasting and see how big a difference it can make.

BstormUK@aol.com

P.S. Make A Gift Of Yourself

The greatest gift you can give is your own time and attention. Why not give a gift certificate - not for a book or a record, but for a day or an evening of your time, spent in whatever way the recipient wants to spend it? For example, a certificate that says you'll treat them to a film or play of their choice, or a picnic on a day the sun is shining, or cooking them a dinner. You'll be creating a memory as well as a gift.

While you're at it, make up a few for yourself, too - half a dozen certificates that you can 'spend' during the coming year, for time on your own.

© 2004 Jurgen Wolff
Values

To realize the value of ten years:
ask a newly divorced couple.

To realize the value of four years:
ask a graduate.

To realize the value of one year:
ask a student who has failed a final exam.

To realize the value of nine months:
Ask a mother who gave birth to a stillborn.

To realize the value of one month:
ask a mother who has given birth to a premature baby.

To realize the value of one week:
ask an editor of a weekly newspaper.

To realize the value of one hour:
ask the lovers who are waiting to meet.

To realize the value of one minute:
ask a person who has missed the train, bus or plane.

To realize the value of one-second:
ask a person who has survived an accident.

To realize the value of one millisecond:
ask the person who has won a silver medal in the Olympics.

To realize the value of a friend:
Lose one.

To realize the value of a sister or a brother
Ask someone who doesn't have one.

Treasure every moment you have.
You will treasure it even more when you can share it with someone special.

Life's short, make the best of It, because time waits for no one.
What exactly are the high-quality tools winner use?

Some, of course, are expensive and specialized for their particular task or profession. Winners invest in education and skill- development, and they invest in superior offices, new equipment and so forth. But often the tools of highly effective people are amazingly simple, and virtually free. Here are some examples:

1. A notebook of written goals. Winners use a notebook, ring binder or a simple document on their computers to identify their most important objectives. They know where they are going. They know their "outcomes" in advance and it only requires a piece of paper and a few hours' time.

2. A calendar. Personally, I prefer year-at-a-glance wall calendars where we colour in the important events ahead of time. For ourselves, we colour in our birthdays and anniversary, holidays and family times. We use a different colour for business trips and other commitments. It's wonderfully helpful to see the ebb-and-flow of a year and to plan accordingly.

3. A daily plan. I use little 3x5 cards. My assistant uses her electronic planner, and there are lots of systems on the market, but the KEY is to plan each day in advance, selecting your priorities and doing the most important things first. High achievers plan each day the night before, or first thing in the morning. They know the value of a day, and never leave it to chance.

4. A support team. Whether you have a business partner, a professional coach, or a "master-mind group", winners have advisors to keep them on track and encourage them. President Roosevelt called it his "kitchen cabinet" (separate from the official Cabinet officers) and they helped him set his course.

5. Thinking time. High achievers schedule time to plan, to brainstorm and review. They take time to meditate or journal. High achievers always have a system to get perspective and review their course. Bill Gates takes a week every three months to dream and plan.

6. Great equipment. Mainly, I'm talking about your personal computer, but the principle applies to whatever equipment you use. I am frequently amazed at the bright, ambitious winners who contact me for coaching and in our interview I learn that they "can't afford" a new computer, a good laptop, or time to master the software they already have! Would you hire a carpenter with a rusty saw or a broken hammer? Get and use good tools!

www.philiphumbert.com or email: Coach@philiphumbert.com

Copyright (c) 2004, all rights reserved. U.S. Library of Congress ISSN: 1529-059X You may copy, forward or distribute TIP's
You presently have in your life everything you REALLY desire

Do you believe that statement? It is true. If you are not getting the opportunity to sell your product, meet your soul mate, experience rich friendships, or come across certain events, it is because you've somehow - somewhere communicated on a subconscious basis that you don't REALLY want them. Something in your subconscious mind has not completely decided upon it.

It is possible that the goal you've set for yourself is not in your best interest at this time. If that is the case, then not having some things in your life would be a blessing - Divine intervention. It doesn't mean you stop working toward your goal. It just means you surrender the timing of the goal. You stand confident in knowing that your goal is evolving in perfect timing.

However, what you have to be completely honest about are the things you say you want and that you have complete faith are in your best interest at this time - you are working toward achieving them, YET, something is blocking you. Something is getting in your way of achieving it.

And in your heart of hearts you know that the only thing that's keeping you from experiencing it is ______________________.

It is up to you to fill in the blank. What really is holding you back? If you believe your goal is on a Divine path, then what is keeping you from experiencing all you say you want?

This question comes up with every coaching client I have. It doesn't matter what industry they are with or what company they are trying to build, there is always something that hold people back. The only difference between the average business-builder and the mega successful one is the willingness to tell the truth, expose the limiting belief or fear, and a commitment to break through it.

In the research I did for 'The Rich Life Kit,' I discovered only three possible answers to fill what really holds people back.
  1. It's not what you REALLY want.
  2. There's a fear attached to attaining it.
  3. There's a feeling that you don't deserve it.
Do you know what you REALLY want? Is your dream bigger than your fear? Do you believe you are worthy of your dreams - and that God wants you to have the desires of your heart?

If you can honestly answer yes to these questions, then there is one final step you need to accept to maintain your motivation and commitment to your dream.

That one final step is: Complete Conviction!

Cultivating a deep conviction in your dream will guard you against every worldly distraction. People will not get you down. Circumstance will not stand in your way. Situations do not impair your vision. Nothing - and I mean NOTHING - can derail a person with conviction.

When you have conviction you stand in complete faith knowing that you are the person to accomplish this goal. You know, without doubt, you have all you need to make it happen. You have complete and full faith that it's just a matter of time before you are living out this dream. It is done in your mind. It is accomplished.

Complete conviction is the multi-vitamin to energize the behaviours that will further your success.

www.Rx-Success.com

© 2004 Lisa Jimenez
SMARTER Goal Setting

Each one of us has a fire in our heart for something. It's our goal in life to find it and to keep it lit. Mary Lou Retton

Definition of A Goal
A positive statement of intent, correctly formed, made with absolute commitment and followed through with daily action with an end date in mind. This statement is written down and reviewed constantly.

To help format your goals they must be SMARTER:
  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Time orientated
  • Enjoyable
  • Reviewed
S M A R T E R Goals must be:
  • Congruent with personal values
  • Written down, dated and prioritised
  • Reviewed twice daily
  • Stated in positive language (present tense)
  • Measurable and balanced
  • Outcome related
  • Physically possible
  • Followed through with action
  • For your own good and good of others
  • Desirable and challenging
When To Review Your Goals
  • Every morning and evening = nurturing brain food!
  • See it in your mind's eye as you read your goals
  • Review your list weekly and up-date as necessary (circumstances, people and priorities change)
  • Add new goals as you achieve them
  • Take action that is congruent with your goals
Why & How to Prioritise Your Goals:
  • Categorise goals into short, medium, or long term
  • Define your categories i.e. personal needs & wants using a wheel of life
Using the suggested categories below:
Career
Money
Health
Self-confidence
Friends and family
Significant other/Romance
Personal development/growth
Fun and recreation
Physical environment
Spirituality

Fill in the eight segments in the Wheel of Life - these represent balance. Regarding the centre as 0 and the outer edge as 10, indicate the level of satisfaction with each life area by drawing a curved line to create a new outer edge.

Benefits of Using Visualisation To Achieve Your Goals If your goal is to achieve £50K - visualise it, write the word 50 everywhere, keep repeating the words 'fifty thousand pounds', become obsessive and take positive actions to realise the goal. Using this visual tool you may discover which areas of your life you would like to focus on first in your life coaching sessions.

dawn@rainbowpromise.co.uk

© 2004 Dawn Campbell
Your Career Question answered

Question: I love coaching but can't seem to get to grips with the marketing side of things. Yet I know that I need to do it in order to have anyone to coach. How do I make marketing goals I can stick to?

Answer: How much more fun would your business be if you loved your marketing as much as you loved your coaching? So if you were to ban the word 'marketing' from your vocabulary, what would you call it instead? Telling people about the benefits of what you do? Giving them the opportunity to be coached by you? Something else? Find a definition of marketing that fits your values and sits better with you than the dreaded 'M' word. It's not just about selling y'know.

As you've recognised, your potential clients won't know how you can help them if you don't give them the opportunity to find out. And imagine how many more people could be helped by you if more of them knew about you. Make a list of the things you could do that would let more people know about what you do. If you're stuck check out the book Get Clients Now by CJ Hayden for ideas.

Now cross off all the ones you don't want to do, until you're left with at least 5 things that you like doing (or might like if you ever did them). Marketing will be a regular part of your life for as long as you are running your business, so it helps if you like what you're doing. One of the reasons marketing myself through public ity has worked for me is because it's what I enjoy doing - I'm quite happy to talk to journalists, write articles etc on a regular basis. So when you're thinking about marketing your coaching business, it's vital to enjoy how you do it, as much as you enjoy why you do it. Get a marketing buddy or coach to work with and keep at it - even poor marketing done repeatedly is better than good marketing done sporadically.

Joanne Mallon

www.medialifecoach.com

If you have a question you'd like Joanne to answer, send your questions to newsletter@europeancoachinginstitute.net or contact Joanne on joanne@medialifecoach.com
Book Review
ECI Update


International Coaching for Excellence Awards

The European Coaching Institute has announced the first award scheme created to reward and recognise Companies who have implemented a coaching culture.

The awards are open to all Companies across Europe who have made a difference in their employee's working environment, 'People Relations' or have actively improved people's lives.

The ECI have been developing this programme with some of Europe's largest 'players' and now seeks four more Companies to pilot the scheme.

Gerard O' Donovan, CEO of the European Coaching Institute says "After 12 months of hard work and unstinting research, we are ready to form 4 more strategic alliances with Companies that want to work with us to implement this scheme. We are looking for a 3 month commitment from these Partners during which we will finalise the recognition of their Coaching Culture."

All of those interested in the Awards scheme should contact Martin Mitchell, Head of Marketing, PR and Sales
marketing@the-eci.org

 

ECI Launches first National Register 

The European Coaching Institute has launched it's Register of Coaches in a move towards providing Consumers with help when choosing a Coach.

Following months of research, the Heads of the ECI have determined that finding a Coach is causing considerable problems for Consumers.  The ECI is in correspondence with Government Departments, both in the UK and Brussels, and as a result a National Register of Coaches has been created which will list EVERY Coach that applies, no matter their affiliation or training.

Even though the ECI are taking on this onerous task on behalf of the Industry, all Coaches will be welcome to apply whether they have trained with an accredted company or have membership of Federations, Associations and Institutes or not.  All Coaches can be listed without prohibitive rulings and without prejudice.

Gerard O'Donovan, CEO of The ECI, says: "This is the chance for EVERY Coach to come forward and say 'Here I am, this is me, this is what I do.'  This is the chance for all Coaches to be transparent and make the whole process easier for Clients.  The Register is not just about the ECI - this is about improving access to Coaching for all by all."

When someone uses the Register to find a Coach it will list all of the Coaches that meet each individual's requirements and show some basic information that will help them to decide which Coaches to approach.  It is always best for people to contact their prospective Coach and interact, this way they can decide whether this is the person for them and they can ascertain that this is the right Coach that will challenge them to get results.

Gerard goes on to say: "We would like to see everyone that calls themselves a Coach listed on this Register so that we can make the whole process easier for everyone to use. Ease of use is the primary goal for the Register and I am delighted that there is now a way for everybody looking for a Coach to see exactly what they can get!"

To apply for listing on the Register of Coaches and for further information about The European Coaching Institute or any of the subjects raised in this release please contact Martin Mitchell, International Head of Marketing, PR & Sales - marketing@the-eci.org.

 

Workshops

There is a fantastic new programme of workshops about to be launched for 2005!  The dates for the workshops in London with topics and speakers being published on the web-site shortly http://www.europeancoachinginstitute.org/resources/:

  • 11 January 2005
  • 15 February 2005
  • 15 March 2005
  • 12 April 2005
  • 17 May 2005
  • 14 June 2005

Look out for the launch of our workshops in the north of England and Ireland.

Further details for our workshop programme can be found on our calendar.



Professional Indemnity Insurance for the International Coaching profession

The European Coaching Institute as part of it's continued and ongoing commitment support to all of it's coaches, working closely with Westminster Indemnity, can now provide our members with discounted insurance rates. This Professional Indemnity Insurance Policy is an all encompassing indemnity and liability insurance scheme for life coaches, executive coaches, corporate coaches, coach trainers and trainers. In addition for the first time ever this policy also covers coaches and trainers in the UK and in Ireland. Over a period of time additional European Countries will be included in this policy.

Details of this insurance policy for Subscribers to The European Coaching Institute can be found by clicking here.  For Members, please logon to the members area and select the 'Discounted Insurance' button. This will provide full details of the discounted insurance offering.  For volunteers to the ECI, please contact
operations@the-eci.org.

 

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